The End of Fundraising: Raise More Money by Selling Your Impact

Shared by Digital Books | Author Jason Saul | In Economics - Finances  | PDF  | English |  ISBN: 0470597070
The End of Fundraising: Raise More Money by Selling Your Impact

Description: The End of Fundraising: Raise More Money by Selling Your Impact Jason Saul is available to download Product Description: Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage.This material is available do download at niSearch.com on Jason Saul's eBooks, No one has to make a donation.The End of Fundraising: ... Textbook And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonpr...

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