Global Marketing: A Decision-Oriented Approach (4th Edition)
Description: Global Marketing: A Decision-Oriented Approach (4th Edition) Svend Hollensen is available to download Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral * Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners * All new video cases accompany every chapter and are available at featuring such firms as Nike, Starbucks, BMW, Ford and.This material is available do download at niSearch on Svend Hollensen's eBooks, .Global Marketing: A Decision-Oriented ... Textbook ....
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